LinkedIn - The business-oriented social network have announced the opening of its publishing tool to include English-speaking users from across the world.
LinkedIn made the announcement late Wednesday on a blog post. According to LinkedIn's Head of Content, Ryan Roslansky, users have published over 1 million posts on the network since the feature was launched early last year.
Reports indicate that the professional networking site is opening it's publishing feature, which it initially allowed only U.S. members to use. Now, LinkedIn wants members from English speaking countries across the world who can write articles to post content. Some of these countries include Australia, Canada, United Kingdom and India.
The new LinkedIn feature is expected to do well, although it has been relatively slow. Experts say management wants users to treat the professionally branded network as a simple blog.
According to reports, LinkedIn have been working on opening the publishing feature to all users after it's initial launch. In February 2014, LinkedIn opened the feature to it's U.S. users. The ability to create and post long blog-styled articles with photos and headlines were reserved for only a selected few.
LinkedIn officials say the network had studied how users in the U.S. employed the feature before opening it to other 100 million English speakers worldwide. This same pattern is expected to be followed before the feature would be opened to other languages and the 100 million LinkedIn users who speak them.
Expert say LinkedIn is looking to cash in on the heavy traffic that would be generated when millions visit the site to read articles published by it members.
