If there's two things people love, it's customization and free stuff. When you want to take your marketing or promotion to a unique level of engagement, you might consider giving away something for free. After all, some items can generate plenty of positivity among your customers and others, making them worthwhile for generating business. Whether you're just getting into a fresh marketing campaign, or want to try something a little different, water bottles can make a big difference. In this article, we'll discuss five ways to customize water bottles in a way that increases brand awareness and truly makes a splash among your clientele. Check it out below.
Offer A Variety of Unique Water Bottles
There's an old saying that goes, "variety is the spice of life." In the context of water bottles (or any drinking vessel, really), that rings quite true. There's something for everybody when it comes to water bottles. Some people like larger bottles, others might prefer something a little more compact, and still others might want a giant water bottle they can use for a variety of different activities. When you're offering water bottles for sale or promotions, keep that in mind. Here are a few types of bottles to consider offering as part of your water bottle variety collection:
■ Sports bottles
■ Bottles with straws
■ Stainless steel bottles
■ Flip top bottles
■ Bike bottles
■ Insulated bottles
■ Light up bottles (with built-in lighting)
■ Bottles with speakers built into them
Choosing a variety of custom water bottles for your customers will help you get more people interested in your brand and lead to more opportunities to drive your business' growth.
Go BPA-Free
There are plenty of things to consider when you are selling water bottles. First and foremost, you want to consider the material. You can offer plastic, metal, and even glass water bottles to your clientele. But one of the things to ensure is that your materials are BPA free. BPA free materials are better for a person's health and for the environment. Some of the adverse effects of excessive exposure to BPA, or Bisphenol A, increased cancer risk, asthma risk, complications with type 2 diabetes, and many other problems. So, to really demonstrate to your customers that you care about their health and safety, opt for BPA free plastics in your water bottles and advertise them accordingly. It's also better for the environment and overall health of everybody who might use the water bottles, making it a crucial consideration for any potential sales items
Get Creative With Colors
A world without a wide variety of different colors would be quite boring. The same goes for water bottles. Not everybody desires a sleek, monochrome bottle. Some people might prefer something a little more colorful. There's also some getting creative with your colors. Certain colors have a different effect on the brain; it can make people happy, sad, enthusiastic, or inclined to feel a certain way. That's why they work so well on social media campaigns or in large-scale advertising. By applying the same concept of color theory to your water bottles, you can take advantage of it as well. Contrasting colors can increase interest in a product, while other color combinations might have the opposite effect. By doing plenty of A/B testing to determine what colors work best for your brand, you can optimize your marketing efforts in this area.
Add Your Logo
If you're going to sell custom water bottles, you need the address to them. It's a simple means to show off your taste, style, and brand while making a positive impression on your customers. The basic idea is that other people will see the logo, become interested in your brand, and visit or patronize your organization. This makes sense and is quite effective. The other reason to add your logo is to build some brand loyalty. Customers who associate positively with a brand will be more likely to recommend that brand to another person, return to the organization, and be regular customers for a long time. This can create potential conversions and help boost the return on investment of getting the water bottles in the first place. Whatever you do, don't forget to place your logo prominently, make it look good, and include important contact information. You'll be glad you did.
Include a Carabiner or Holder
It might seem obvious, but accessorizing water bottles can actually be a lot of fun. Not only do you get to design cool marketing initiatives around the bottle and its accessories but you also have the opportunity to provide something even more useful to your customers. Customers will see the utility and accessories you provide and get pretty excited about buying the bottle. So what type of accessories work best for water bottles? A carabiner can be a very handy accessory for helping people keep their water bottles handy. It attaches to the handle of the water bottle and can be attached to a backpack, belt loop, or anything that will accommodate a carabiner. That makes them ideal for exercising or hiking. A water bottle holder can also be handy for biking or other activities that require stashing your bottle for a certain length of time. Regardless of what you decide to offer accessory wise for your bottles, be sure to include a variety and make them reasonably priced to maximize the benefit of making them available to your customers.
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