Out There Media’s First U.S. Campaign with Verizon; Achieves Impressive Read Rates in RCM

By Moon Harper

Dec 28, 2023 11:57 PM EST

Out There Media’s First U.S. Campaign with Verizon — (Photo : Unsplash/ José Matute )

Out There Media, a global leader in Rich Communication Services (RCS), revealed the outcomes of its first U.S.-based RCS campaigns with Verizon, which was actively promoted within the myWorld community during Black Friday and Cyber Monday in partnership with myWorld, recognized as America's best loyalty program by Newsweek Magazine. The initiative featured affiliate partners like Guess, The Home Depot, Hotels.com, booking.com, Priceline, HP, Logitech, and Philips Hue.

Debut of Rich Messaging Campaign in the U.S.

Out There Media's first rich messaging campaigns in the U.S. achieved remarkable read rates of 50% to 70%, surpassing expectations. This success solidifies the company's pioneering role in using RCS to enhance engagement, conversion, and loyalty. It highlights the effectiveness of Rich Messaging in connecting with audiences and fostering meaningful interactions, surpassing the capabilities of advertising channels like web banners, SMS, or social media ads.

Kerstin Trikalitis, co-founder and CEO of Out There Media, expressed delight at the remarkable results of the company's debut rich messaging campaigns in the United States, sharing with Business Wire that the outstanding numbers emphasize the effectiveness of rich messaging in engaging audiences and fostering meaningful interactions with leading global brands.

Recent industry developments highlight the strength and success of RCS. Google's announcement of 1 billion active RCS users demonstrates the increasing impact of rich messaging, and the imminent entry of Apple into the RCS arena is anticipated to be the ultimate game-changer next year. Out There Media remains at the forefront, transforming digital advertising with RCS and providing unmatched engagement, conversion, and loyalty to major global brands.

Google Celebrated Booming RCS Users

Google celebrated a major achievement with 1 billion monthly active users for its RCS (Rich Communication Services), unveiling seven new features in the Messages app to enhance personal expression. However, for iOS users, RCS bubbles won't turn blue.

RCS is not just another tech acronym; it's a game-changer in messaging meant to upgrade SMS and MMS, not a total replacement. It's like Android's version of iMessage, featuring typing indicators, read receipts, threaded replies, high-quality media sharing, improved group chats, and better privacy features.

About Out There Media

Out There Media, the global leader in Rich Messaging (RCS), is the latest messaging technology that provides brands and advertisers with unmatched customer engagement, conversion, and loyalty and is described as the long-awaited game-changer in the industry by Mobile market intelligence firm, Mobilesquared.

The company's award-winning platform, MobucksTM, empowers operators to play a major role in digital advertising and unlock significant revenue streams for operators and agencies to reach their audiences in a highly targeted, effective, and measurable way, utilizing the mobile phone as the medium.

Out There Media is relied upon by globally recognized brands like Unilever, Disney, Starbucks, Budweiser, Netflix, and McDonald's, as well as major mobile operators including Vodafone, Vodacom, Starhub, O2 Telefónica, BT, Orange, Verizon, Telcel, and MTN Group. The company is based in Vienna, Austria, with operations worldwide.