Having networking skills can open doors to new career opportunities, potentially resulting in job referrals and skill enhancement through industry events.
Expanding your professional network does not solely rely on coffee dates or industry gatherings. Keita Williams, founder of Success Bully, suggests reaching out to peers without an ask to foster meaningful connections. Instead, consider contacting individuals with compliments or praise for their recent projects. Keita Williams advocates for this approach and even schedules time on Fridays to send random texts or emails of encouragement, which has proven highly beneficial throughout her career.
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Show Up Without an Ask
Messaging someone without a clear agenda may initially feel awkward. However, according to Williams, if the message is authentic, people are typically receptive. He explains that a genuine compliment can break the ice, and most individuals appreciate being flattered or recognized.
Be direct and truthful in your message by saying:
"I appreciated your presentation in the meeting because..."
"I'm eager to see the progress of this project because..."
Williams suggests these notes are intended to initiate a long-term relationship, as one compliment alone likely will not lead to a job offer.
Williams emphasizes the importance of putting yourself out there and being prepared for some rejection. While it might take several attempts before you engage in a meaningful conversation, opportunities often arise for top-of-mind people. Sometimes, you might find yourself in the right place at the right time, like when someone asked Williams to lead a workshop on short notice.
Sending praise allows you to remain on others' radars without requesting their time. Popping up without an ask has proven beneficial, Williams affirms.
Other Ways to Network Successfully
Mastering networking fundamentals simplifies the process of establishing beneficial connections with others. Whether you participate in business networking events face-to-face or virtually, adhering to these networking guidelines can boost your confidence:
1. Engage with Unfamiliar Individuals at Networking Events
Take advantage of networking events by meeting new connections to expand your network and increase your chances of getting new opportunities. Aim to greet five new people per hour, allowing about 10 minutes for each interaction, and engage genuinely in conversations that establish common connections.
2. Explore New Networking Opportunities
You might attend the same networking events where you are already familiar with many attendees. However, exploring other events to meet new people and broaden your interests is advantageous. If you are a college alum, numerous online sources can help you discover new networking opportunities, such as your local community's social media pages or your university's alumni website.
3. Build Genuine Connections
Networking frequently entails conversing with various individuals at an event. Establishing several meaningful connections can be more advantageous than having numerous brief interactions, as longer, more substantial discussions are more likely to leave a lasting impression. When you sense the potential for a valuable connection at a networking event, seek shared goals and interests to prolong the conversation.
4. Carry Distinctive Business Cards
It is common for attendees to exchange business cards at networking events, which are similar in size, color, and format. To distinguish yourself, consider designing unique business cards that reflect your industry. For instance, if you are a photographer, you could craft cards resembling a camera or feature work samples on the back. A creative business card could leave a lasting impression and encourage people to reconnect with you after the event.
5. Project Confidence
Confidence is key in networking events, facilitating effective interaction and valuable connections. Before such events, practice responses to common questions like Tell me about yourself or How long have you been in the industry? This preparation ensures smooth delivery during conversations. Throughout the event, take the initiative to engage others, offer a firm handshake when appropriate, stand tall, and maintain eye contact, as these nonverbal cues convey confidence and facilitate sustained conversations.
6. Maintain Ongoing Communication
After establishing a new relationship, it is vital to nurture and reinforce it over time by reaching out a few days after the networking event via call, text, or email to express your pleasure in meeting them. Propose a specific time to meet and continue discussing shared interests. Periodically reconnect by sharing interesting articles or industry news via email every few months.
7. Support Others in Your Network
Networking involves extending help to your connections and showcasing your generosity and reliability. By offering assistance, contacts are more inclined to reciprocate, potentially recommending you for suitable opportunities.
8. Seek Out New Connections Online
While traditional networking often occurs in person, expanding your connections online is equally valuable. Engaging with individuals online can broaden and diversify your network significantly. If you maintain a professional profile on a social media platform, consider setting a goal of adding five new connections each week. These could include colleagues from other departments or individuals you have met at in-person networking events.
9. Establish Your Networking Community
After establishing connections at an event, consider inviting a small group to reconvene later. Plan interactive activities that facilitate conversation and comfort among participants. Forming your networking group fosters closer relationships and cultivates potential opportunities with individuals.
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