Your network is everyone you know - or should get to know - who can help with your job search.

Most employers have enough applicants without advertising. Plus, they often prefer to hire someone who's been referred by someone they already know and trust. This is called the hidden job market. You can tap into it by networking.

Networking involves talking with people, formally or informally, who might know about possible jobs in their companies, industries, or communities. Everyone networks - at school, church, social activities, work, and online. Professional networking is using your abilities to make friends and provide mutual support. You network because you want help with professional and personal goals (e.g., job search). It also helps you connect with and help others with shared interests.

Networking is not the same as asking for a job. Usually your networking contacts will not be potential employers. And situations change often. An employer who is not hiring today may be looking for someone like you tomorrow.

Job seekers who form and nurture their networks learn inside information, such as jobs that are being created or not advertised. And they can use their network for ongoing professional and personal development.

But how do you form a network? Don't worry. Even if you've never officially done it before, simply follow these tips to successful networking.

Be Clear About Your Job Search Goals

To get started, think about what you want to say to others about yourself and what you want to know from them.

• What kind(s) of job(s) are you looking for?
• What skills and experience prepared you for these jobs?
• Are you focused on a particular industry?
• Do you want to find a job at a particular company?
• Do you want to look for jobs within certain geography?