Club Nintendo Discontinued - Club Nintendo, the loyalty reward program which allows members to win different prizes, will be shut down in July.

After more than six years since it was first launched, Club Nintendo will be discontinued for another loyalty reward program scheduled to be announced at a later date.

The company announced today via a press release that all Club Nintendo accounts would be closed on 1 July in Japan, Europe and North America. However, members in America and Canada can still earn coins from now till the end of March. And have till the end of June to redeem them.

Users earn Club Nintendo coins by registering purchased games and devices and completing surveys. These coins can be redeemed for downloadable games, Nintendo character figures and posters and other gaming apparel.

"We thank all Club Nintendo members for their dedication to Nintendo games and their ongoing love for our systems and characters," said Scott Moffitt, Nintendo of America executive vice president of Sales & Marketing.

"We want to make this time of transition as easy as possible for our loyal Club Nintendo members, so we are going to add dozens of new rewards and downloadable games to help members clear out their coin balances."

Along with the announcement of the discontinuation of its loyalty reward program, Nintendo will add a range of new physical prize options for members in February. This is to provide members with a variety of options to help them empty their coin balances.

These Nintendo farewell gifts include the Flipnote Studio 3D software, which will be made available for free download in February.

"This software will allow users to create unique three-dimensional animations and to exchange their creations via local wireless with others who also won the Flipnote Studio 3D. Users who upload creations to Flipnote Hatena will be able to download their personal animations from the Nintendo Dsi Library menu in Flipnote Studio 3D software," a press release read.