King Digital's Candy Crush Saga Crashes To A Low 28 Percent In Revenues
By Lovely Pao | Aug 14, 2015 11:11 AM EDT
Candy Crush Saga creator King Digital Entertainment reported that the popular game crashed to a low 28 percent in quarterly revenues as monthly solitary users fell a little bit and the solid dollar depressed sales from areas outside the U.S.
The firm's shares went down to 8.2 percent on Thursday in prolonged trading.
King Digital, creator of games for mobile devices and social media websites, has endeavored to step up bookings, a sign of future revenue, as it only started launching fresh games towards the second half of 2015.
The Times of India reported that in the second quarter which ended June 30, gross bookings slumped to 13 percent to $529 million. Not including the effect of changes in rates in foreign exchange, gross bookings would have collapsed by about 6 percent.
Still, according to Factset Street Account, a market research firm, this beats the analyst's typical estimate of $513.1 million.
In the said quarter, 81 percent of large bookings were received from mobile users, a 7 percent downturn from the previous year.
Rival Zynga Inc, creators of Farmville and Mafia Wars games, estimates present quarter bookings well beneath assessment last week as the firm expects to send off some games by the fourth quarter.
According to Reuters, King Digital games' monthly unique customers in the second quarter fell 1 percent to 340 million. Progressively, the figure was down 7 percent.
Net profit fell to 38 cents per share or $119.3 million, in the second quarter from 52 cents per share or $165.4 million, a year ago. Sales fell 17.5 percent to $489.5 million.
King Digital Entertainment CEO Riccardo Zacconi said, "Our second quarter 2015 gross bookings exceeded the high end of our guidance range and for the third consecutive quarter Candy Crush Saga, Candy Crush Soda Saga and Farm Heroes Saga ranked within the top 10 grossing games in the Apple App Store and Google Play Store in the U.S."
As per Management Today, Candy Crush Saga, which came out 2012, is still King's flagship. It has yet to come up with a breakthrough game, which is the vital factor restricting its growth.
King Digital has to create the next Candy Crush Saga, or else, another company will.
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