Google is not giving up on its failed Google Glass technology. The California-headquartered tech giant has announced that a new name has been given to its Glass project in hopes of securing the eye wearable's success in the market.

NDTV Gadgets has learned that Google is boosting its effort to make the Google Glass a ubiquitous product by letting its project slide and giving it a new name, Project Aura.

Apart from the change in the project, the team will still be led by Ivy Ross, along with a new pool of engineers, project managers and software developers. The said team members will reportedly come from Amazon.com's Lab126, the latter company's hardware-focused research division.

The hiring of these professional workers comes as a blessing to Amazon's laid off employees because of its failed Fire Phone.

Interestingly, Project Aura is expected to be bigger than just Google working on its eye wearable. Gizmodo reported that the project actually comprises a whole lot more — from virtual reality effort Google Cardboard to gesture-centric technology called Soli.

Project Aura is also seen as a revolutionary effort by Google to come up with original devices that could benefit niche consumers. Hence, it is not surprising that the rebranded project is described as "Google Glass and Beyond."

It can be noted that early this year, Google officially ended the selling of its $1,500 worth Google Glass amid diminished interest and increased criticism to the device.

Business Insider even noted that some of the criticisms Google Glass received focused on how the eyewear is too expensive for something that does not really offer a lot of practical uses.

Google Glass first hit the market in 2013, and it was initially available to developers only. Later on, the device became available in the market but only received lukewarm patronage.