The invitation has arrived: Apple's next press event will indeed take place on September 12 as long had been rumored. It's all taking place at the Yerba Buena Center for the Arts Theater in San Francisco, the venue for many previous Apple press shindigs. This time around Apple's cryptic clue takes the form of the number "5" in a shadow coming down from the date of the event on the invitation.

It is accompanied by the words, "It's almost here."

The "It's" almost certainly refers to the iPhone 5, or whatever Apple ends up calling the next iteration of its iconic smartphone. The phone will run iOS 6 software, and most likely house a faster processor. It will also quite possibly boast a larger display that will bring the iPhone more in line with many larger display Android phones that have been in the market for some time.

Of course, while Apple may go larger on the phone screen, it is also possible the company will unveil an iPad mini, rumored to be a smaller version of its tablet with a 7-inch display that provides Apple with an answer to such diminutive tablets at the Amazon Kindle Fire or Google Nexus 7. Apple could just as easily hold off on a new iPad for now-perhaps staging a separate media event next month so as not to bring out two wildly popular new devices at the same time. Let the speculation continue.

One thing seems clear: a lot of diehards have been holding out for the next iPhone. Apple's earnings were recently softer than some expected because consumers are believed to be waiting for the iPhone 5. And a survey released today by TechBargains.com, a deal aggregation site for electronics, indicated that nearly three of four current iPhone 4 owners plan to upgrade when the new phone goes on sale.

In spite of Apple's new release, retailers for the phone may possibly proceed to hire more employees to deal with the mass traffic that will be circulating throughout their stores trying to grab any and every accessory affiliated with the phone.

Along with Apple's stock price rising because of the anticipated phone, there may be a small boost in the economy as well as Apple may begin to hire more customer representatives that are capable of working from home to deal with the many tech questions users of the phone might have weeks after its debut.