The biggest department store chain in Britain, John Lewis stated on Saturday that it had seen a growth of 10.7% on clearance online orders for the Christmas Holidays. A rise in 11% in traffic to its website was also observed during this season.

The company is the only major retailer in Britain to publish weekly sales data, providing an updated snapshot of shopping trends. The most sought out gifts was mostly regarding technological advancement in entertainment and gadgets.

Outperforming rivals for the last six years with the aid of a strong online offering, the company sets to hold on to its successful sales further on the first year of 2016. Although a forecast done by the company states that sales might plummet on the first month of this year, in January.

In a statement, the company shares that there had been a 17.7% yearly rise on orders in the first full hour of clearance sales starting on Christmas Eve. The shopping for low cost prices continue as 75% of traffic comes from mobile devices like smartphones and tablets.

Consumers in Britain have pushed the county's economic recovery over the last two years and helped by a dive in inflation to around 0%. Although wage growth remains weak and has not bounced back its levels of before the financial crisis.

The Confederation of British Industry ran a survey the forecast a slight growth in retail sales than expected in the run-up to Christmas and an outlook for a weak month this January to start the year.

There is no data available to compare how John Lewis's Christmas Day sales  did in comparison to last years Christmas clearance sale.