The BoomStick Makes Wired Headphones Sound Better, Audio Dongle Has Algorithms

By J. Navarra | Jan 04, 2016 12:00 PM EST

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Entertainment plays a key role to Americans. It ranges from a home entertainment system to a mobile pocket device that can play audio and video. And it would be a pity to have an expensive piece of technology if the audio doesn't live up to one's expectations.

Good thing there's a new gadget in town that will make wired headphones sound ultimately better.

A company called BoomCloud 360 has the perfect thing for your ears. The BoomStick, is a $99.00 dongle for your ears that uses algorithms to enhance the sound quality of any device it's plugged in to.

The president and co-founder of BoomCloud 360, George Appling, has one thing in mind:

The problem we're trying to solve is that audio sucks.

He compares having a surround sound system in your car to a streaming music app on your smartphone - the latter being a terrible way to entertain yourself. Appling explains that audio consumption has gone backwards especially when it comes to audio quality because more and more people choose convenience.

Convenience is good but Appling says that the BoomStick is convenient. 

The device is described to be small, rectangular in shape with rounded edges. The light device has a battery life of up to 14 hours and is rechargeable via microUSB.

All you need to do is plug the BoomStick into an audio jack, tap the button and listen to the best sound quality you've ever listened to with the help of algorithms working its magic. 

The BoomStick's creator, Alan Kraemer, wrote the algorithms for the device's processor, along with other team members. The BoomStick can augment the audio quality of any device source or headphones.

Appling listed the following, based on an online report.

Headphones, speakers, cars, live bands, televisions, home computers, elevators. Anything that's making sound, our algorithms can make it better.

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