On Friday, Kodak Alaris released a new photo sharing app that portrays celebrated moments turned into storytelling called Kodak Moments.

Instagram for example is an app that users can save photos and share selfies. Kodak on the other hand offers tools to users for visual storytelling, where users would upload a photo from their smartphone's camera roll onto Facebook, Instagram, Dropbox, Flickr account, then they would want to inform their friends and family about a certain moment by illustrating a story through text writing. In addition to making a story unique a blockquote can be pulled by a user's narrative to further highlight a photo.

Users can share these Moments with others on social media networks such as Facebook or Twitter. An original image quality are stored by All Moments. Users can easily connect the app to a Kodak Printing booth to order physical printouts, where they have the option to order their copies and collect them from a nearest store or delivered to a user's home.

President of Kodak Alaris with the Imaging Consumer Division Nicki Zongrone said, "The Kodak Moments App is for people who want to tell their stories as a form of self-expression and identity. It's for people who want their important photos to rise above the clutter and stand out by creating visual stories, with the multidimensional storytelling capabilities of the Kodak Moments App, we bring the idea of Kodak Moments into the digital age, bridging the physical and digital ways that people share their memories."

Kodak Alaris celebrated the release of the app by teaming up with artist Marcos Lutyens, where an interactive installation of the app was created at SXSW 2016 called The Memory Observatory. The installation is located at The Austin Convention Center, where viewers would get to experiment on their favorite photos by transforming them into a journey composed of colors, sounds and smells.

Kodak Moments is a free app and it's now available on iOS, while the release of the Android version is to be expected this spring.