It appears that Beyonce aims on amplifying her assets as she takes over Times Square with her "Lemonade" promos. In addition, Beyonce's marketing and business stance is leading to more profits and revenues for her and for HBO.

According to Billboard, "Beyonce took over Times Square in New York City on Friday (April 22), ahead HBO's Saturday premiere of her new project called Lemonade and Digital billboards promoted the hour-long television event, teasing scenes to fans' excitement."

Beyonce's "Lemonade" is anticipated to be the release of her sixth solo studio album, which has been rumored as a lengthy concept video and it has been affirmed for airing in Saturday on HBO at 9 p.m. EST, according to the same post.

As Beyonce music hits the stalls, many are forecasting the revenues and sales to reach sky-high figures, given the talent, the expertise and the experience that Beyonce has attained in her career.

Seeing the rising competition in the music industry, Beyonce's career faces a tremendous threat but it did not impede the multi-awarded singer to still not giving up the fight. In a former post from Jobs & Hire, it cited Beyonce's words. According to her, "The reality is, sometimes you lose. And you're never too good to lose, you're never too big to lose, you're never too smart to lose, it happens. And it happens when it needs to happen. And you have to embrace those things."

Beyonce did not only aimed to amplify her assets but her "Lemonade" promo is also a business stance to showcase her resilience to a competitive world of the music industry.