Recently, Verizon rocked the data plan market by offering "PopData" Program, a new program that gives customers unlimited high-speed LTE 4G data for one hour or 30 minutes. Rates are pegged at $2 for 30 minutes and $3 for one hour.  

Verizon announced that the PopData plan is intended for areas with weak Wi-Fi signals or as alternative to less secure hot spots. Regular plan holders need not worry since the PopData Plan is not applicable or does not count against their monthly data allowance.

Plan holders may use the PopData Plan to watch 3 - 5 gigabyte videos like HD movies or NFL games by simply paying 3$ for the one hour it will take for live streams of such programs. This is practicable if the plan holders intend to manage and conserve their regular monthly data allowance.  

The good news is the PopData plan can be used by consumers on Android phones,   iPads and iPhones through the Verizon apps for this purpose. Although the plan is still on the beta stage, Verizon is optimistic that they will receive positive response from those customers who can benefit from using the apps.

While other providers offer unlimited high-speed LTE 4G data on a monthly basis, Verizon believes that the PopData plan provides potential consumers an alternative to use unlimited data streaming in situations where continuous streaming is required or when stuck in places where Wi-Fi is weak and they are unable to download data.

Competitors like T-Mobile CEO John Legere are quick to criticize the benefits of using Verizon's PopData program. Legere tweaked at Twitter that the plan will be quite expensive and can cost more than 2,000 dollars a month.  

Another competitor, Roger Sole, chief marketing officer at Sprint also claims that the plan might be too expensive for the consumers. Only time and paying customers can decide on the usefulness of Verizon's PopData program.