Oprah Winfrey’s 40-pound weight loss resulted in a massive stock rise in Weight Watchers. When she became its spokesperson and a shareholder of a 10% stake since October 2015, the company’s stock had been soaring while Oprah was losing weight.

Buzzfeed reported that the company’s stock rose to 12% and later to 15% higher last December 2015 ever since an ad featuring Oprah was released. After the ad which runs throughout December, stocks rose again in January 2016 when Oprah tweeted that she just loves bread and eats it every day.

Last Tuesday, Weight Watchers’ stocks skyrocket once again due to Oprah’s guesting on CBS' "The Late Show with Stephen Colbert." She claimed in the interview that she lost 2.5 pounds more under the “Live Fully” campaign of the company.

She said that her intention wasn’t the numbers on the scale but a healthier lifestyle instead. “I could lose weight to fit a dress size, or attend an event, or to make other people like me. But I couldn't keep it off for those reasons. I always put the weight back on. This time I changed the intention to, 'I want to be the healthiest I can be—physically, emotionally, spiritually.' So the process and purpose of losing shifted for me," she said, adding that losing weight became easier since her intention became clearer.

She mentioned on Weight Watcher’s January/February magazine issue that everyone was well aware that she is struggling with food. But now, under the program, she is proud to inform the people that she already got it under control, as reported by E Online.

With Oprah viewing the program as a healthy lifestyle, she hopes that she could inspire others to not just undergo a hasty diet for just the number on the scale.