Apple Inc. had proven that what analysts predicted is way below what their actual sales proved in the first 3 days debut. Compared with the 5M iPhone 5 record sold last year, they went above what analysts anticipated of about 7M.

On Monday, Apple reported a sale of nine million of the iPhone 5S against another competitor, BlackBerry, who sold just 1/3 of that figure in about 3 months.

Apple Inc also reported quarterly sales and profit margin is expected to be higher than what they expected. Last July's projected revenue of as much as $37 billion, with gross margin at an approximate 37%, their stock soared $23.23, about 5%, closing at $490.64 on Nasdaq.

On Apple's latest development, they announced over 200 million devices are now running the free overhaul release of iOS 7 last week.

Analysts continue to go into the details of the stocks inventory, stating that these sales includes those that were distributed to retailers, not only on the Apple Stores and website. They stated that the 9M units also includes unsold iPhone 5C models from non-Apple retailers.

Gene Munster, one of the analyst at Piper Jaffray, estimated 3-4M iPhone 5C models are still with retailers, that makes only 5.5M are actually purchased by consumers. Apple commented that demand had exceeded their supply.

Chief Executive Tim Cook, posted a Tweet on Monday saying;

"Apple didn't break down its sales other than to say that demand for the iPhone 5S exceeded supply. Thanks to all our amazing customers for the fantastic weekend,

Still, Analysts stated that rollouts was stronger than expected. They were disappointed of the iPhone 5C price that should have been lower to attract new consumers, and for users of most recent models to just "upgrade" to current iOs versions than buy the new release.