We all face many moments of persuasion in our careers: convincing an executive to back a new initiative, selling a product or service to a new client, bringing our teams on board to change strategies. But perhaps the most important and nerve-racking persuasion opportunity is much more personal: a job interview.

Whether you are interviewing for a promotion, looking to change companies or making a leap from one career path to another, your performance in an interview can either convince your audience that you are the right person for the job or that you'd be a disaster. If you are looking to compensate for shortcomings in your résumé - if you are changing industries, for instance, or if you are looking to leapfrog up to a higher position - your persuasive challenge is even more difficult.

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