When a client finally accepted that the root cause of their many struggles was that they keep hiring the wrong people, it was a major breakthrough. What will likely take even longer is for them to realize that they aren't even qualified to hire the kind of people they really need!

"How can we be hiring the wrong people when we hire such great people?" they demanded to know. Every one a top-notch subject matter expert just like themselves. People with great experience and knowledge in the field. People who care as much as they do. And people who fit in really well. How could this be a problem?

The problem they finally recognized is that by hiring people like themselves, they don't really have people managers or project managers or product managers or branding experts or...

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