Samsung's curved display for mobile phones is perhaps the most ambitious move the company has to make to step up to its game and beat rivals in launching the new technology.

In a calculated move to stay ahead of the game, the world's largest smartphone maker, South-Korean brand Samsung has confirmed that it will launch its first curved display smartphone in October at the Seoul launch of its new Note installment, Galaxy Note 3, and the Galaxy Gear Smartwatch to go with it.

"We plan to introduce a smartphone with a curved display in South Korea in October," Samsung's Mobile Business Head of Strategic Marketing D.J. Lee said on Wednesday, as quoted by Reuters and Korean news bureau Yonhap. However, to the disappointment of its worldwide fans, the company is to reportedly launch the Samsung curved display smartphone in South Korea only.

It can be noted that the famous brand has flaunted this edgy technology at this year's CES in January. It even dubbed the technology as "flexible Youm display," which is capable of forming an arch or become curved at the edges, enabling a wider viewing angle of the smartphone screen. Nonetheless, it seems that flexible is not the appropriate term to use for its release next month due to the fact that the planned smartphone will only carry curved, organic light-emitting diode (OLED) panels for display and not merely a flexible slab.

According to Reuters, mass production of Samsung curved display for mobile phones might not come cheap as the display panels require to be as thin as a sheet without compromising its ability to resist high heat.

ZDNet confirmed that Nokia is also experimenting on the same curved display technology, but has not announced yet if it were to release its own curved phone any time soon. Meanwhile, Samsung-s arch-rival, LG, has presented its plans to produce phones with tough new flexible displays by the end of this year. Both Samsung and LG Electronics had begun selling curved OLED large-screen TV sets at the first half of this year.

On the other hand, based on Samsung's latest statements, it will be offering two gold variants of galaxy S4, an obvious attempt to copy Apple's new iPhone 5s, but again, the company is most likely to keep it among Korean citizens only, without worldwide release. Thus, from now on, the Galaxy S4 will not only come in its standard color and design but as well as in gold/brown and gold/pink variants