Amazon Terminates Previous Members to Refresh Its Safety Advisory Council Called “Twitch Ambassadors”

By Moon Harper | Jun 01, 2024 12:37 AM EDT

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Twitch, a streaming platform owned by Amazon.com Inc., revealed a significant revamp of its safety advisory board. The board incorporated new members from its community of Twitch Ambassadors to bring fresh and diverse viewpoints into the platform's safety protocols.

Amazon's Twitch Ambassadors

Twitch Ambassadors are individuals acknowledged for their outstanding contributions to the community, as stated on the company's website. Previously, the council included both online safety professionals and advocates against bullying.

The safety advisory council, established in 2020, consists of nine industry experts, streamers, and moderators who provide consultation on trust and safety matters concerning children on Twitch, nudity, banned users, and other related issues. According to a Twitch representative, new council members have been introduced to provide fresh and diverse perspectives after collaborating with many of the same core members for several years.

READ ALSO: Amazon Undergoes Cost-Cutting Initiatives, Slashes Hundred Positions Across Prime Video, MGM Studios, and Twitch

The reform, initially reported by CNBC, will result in the termination of contracts for former council members, according to a source familiar with the situation.

Twitch Ambassadors are anticipated to contribute to maintaining the platform as a safe and inclusive space for its vast user base worldwide.

Amazon's Series of Extensive Cost-Cutting Measures

In January, Bloomberg News reported that Twitch was planning to reduce its staff by around 35%, highlighting that the business had remained unprofitable even nine years after Amazon acquired it.

In a memo to employees posted on the company's blog, Twitch CEO Dan Clancy stated that the company has been reducing costs over the past year, as the organization is still significantly more extensive than necessary, considering the size of its business. Clancy mentioned that, like many other companies in the tech space, they are now aligning their organization with the current scale of their business and conservative growth predictions for the future.

Meanwhile, Amazon's Prime Video and MGM Studios divisions also implemented several hundred workforce reductions, as outlined in a memo from Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, to prioritize investments for the long-term success of the business, noting that the industry is evolving rapidly.

CNBC initially reported on the workforce reductions within Prime Video and MGM, which Amazon acquired in 2022 for eight billion five hundred million dollars.

Amazon has been reducing its workforce in different areas over the last 12 months after a period of significant hiring during much of the pandemic. In January of the previous year, it announced an 18,000-person layoff, the largest in the company's history. This was followed by another 9,000 job cuts in March, which primarily targeted its corporate and technology workforce at its Seattle headquarters and other global offices.

Other units, such as gaming and music, have also implemented their independent workforce reductions since then. Layoffs.fyi reported that over 260,000 tech company employees were laid off in 2023 as organizations sought to manage expenses amidst uncertain economic conditions and rising interest rates.

RELATED ARTICLE: Amazon Seeking Cost-Saving Measures, Cuts Additional 30 Staff from Its Buy with Prime Unit

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