Justin Bieber's Believe -- apparently, almost everyone did not hear about  the release of controversial singer Justin Bieber's new documenary "Believe" on Christmas Day as reports of its box-office ratings show disappointing results.

Even Justin's Beliebers didn't seem to have gotten the memo regarding the documentary's release as sales for the 90-minute look into Bieber's life continued not to meet expectations. "Believe," a 90-minute documentary featuring Bieber's life behind the camera, tanked at the box office with only US$1.2 million in sales for its opening day.

The latest net sales for "Believe" is an even bigger disappointment if compared to the opening day of Justin Bieber's last film, "Never Say Never," which hit a staggering US$12 million at the box office.

The documentary opened in 1,037 different locations across the U.S. this week but Beliebers did not come out in droves as they did for Justin's 2011 hit, "Never Say Never."

Justin Bieber's "Believe" was released just shortly after the "Baby" singer claimed he was retiring through a post on Twitter. A few believe that his fans might have gone ahead of him and retired as well while some think even Justin's Beliebers may have gotten tired of his antics which have gotten increasingly disturbing as of late.

The Boston Globe's Mark Hirsch pointed out "Believe" only focuses on the controversy constantly surrounding the popstar and the film may have been used as damage control to diffuse the situation.

With few surprises and new juicy gossip in the documentary, very little are surprised that the film tanked at the box office. 

Analysts claimed that the fact that "Believe" have bigger, heavier competition compared to "Never Say Never" may have played a big role in the documentary's box office rating.

"The Hobbit: Desolation of Smaug", however, continues to dominate all the charts and top box office ratings in several continents. The second installment of the fantasy trilogy garnered US$9.3 million by Christmas day, just a few hundreds on top of "The Wolf of Wall Street" which brought in US$9.2. million.