Apple is getting serious with its new ad promoting the the new iPad Air device usability to its fullest.

"What will your verse be?" is the new Apples' tagline on its ad. The new Apple advertisement focuses on the creative and inspirational ground of the famous device.

This is to promote the iPad Air as a tool to a dream. The mobile device consumption claims to contribute to overall human activities. In the ad, the iPad is used to different creative aspect of filming, accessory, writing, prototype and even working in depths of ocean.

The company Apple is taking the tablet to a higher level of usability, not just as a mobile device or accessory but as part of everyday life. The usual use of tablets is browsing while in the couch but in the new ad, the iPad reach different parts of the world.

The idea is from the " Deads Poets Society", lunched during the NFL playoffs.

The growing trend of different commercials today is striking to the heart, and that's what the new ad is all about.

 The great capacity of iPad tablets makes serves as the key to retain its superiority with other adroid slates. Even with its thin structure, the tech giant had been known for its strength and durability.

The new ad is more relatable than last month's ad where you'll see Biologist using iPad, people climbing mountains, flying planes , instead of family getting together for Christmas. Clearly, the Apple's goal is to inspire audience nd buyers to relate with the lives changes brought by Apple.

The idea of poetry in this ad will surely to stir a lot minds.