After its discontinuation about twelve years ago, Coca Cola Company announced on Monday that they are re-launching the '90s nostalgic drink Surge.
Surge was first introduced by the Coca Cola Company to compete against Pepsi's Mountain Dew during the '90s. Surge"was advertised as having a more hardcore edge in an attempt to further take customers away from Pepsi.
On September 15, 2014, the '90s nostalgic drink Surge comes back as the Coca Cola Company re-launched it as a result of the "Surge Movement" campaign on social media site, Facebook. Associate Vice President Racquel Mason of Coke sparkling flavors said thru a statement that they've been inspired by the campaign done by passionate and persistent community of brand loyalists.
Coca Cola Company is re-selling the '90s nostalgic drink Surge exclusively on Amazon.com. There were also reports of pure panic Monday because the soda sold out instantaneously, but stock had been replenished and the orders continue to pour in.
The 90's drink Surge returns after being off the market for twelve years. Coca Cola started its production and launched the product with great fanfare in 1996 but have ceased in 2002 due to sales fallout. It was broadly concomitant with the extreme sports lifestyle, with television advertisements comparable to those used by Mountain Dew at the time. Coca Cola Company also used stimulating taglines to market Surge to extreme sports aficionados and teenagers alike. Some of the drink's taglines were "Feed the Rush," "Life's a Scream" and the references to Surge as "A Fully Loaded Citrus Soda."
It was more hyped with the fact that Surge had a substantial number of carbohydrates, therefore the "with carbos" tagline that was intermittently used in the marketing promotions to accentuate the fact that Surge was invented to be more than a soda, but an energy drink as well.
After the cessation of the '90s drink Surge in cans, a community was formed by web designer Eric "Karks" Karkovach titled "SAVE SURGE." The movement initially mapped the locations at which the nostalgic drink could be purchased in fountain form. Sharing the same goal as its forerunner, a social media group known as the "Surge Movement" start out to have Surge manufactured again, as a result of Vault's discontinuation. The group repeatedly posted requests on Coca-Cola's Facebook page, and sought its members to call Coca-Cola's consumer affairs hotline to express their wishes more. The Movement gained over 129,000 Facebook "likes" after it was started and continues to grow.
The "Surge Movement" was efficacious in their mission. Surge was re-launched by Coca Cola as an Amazon exclusive in packs of twelve 16 ounces cans on September 15, 2014.
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