The New York Times and Flipboard have teamed up to bring users the most up to date news on-the-go through Flipboard for iPad and iPhone. The New York Times content will be available on Flipboard beginning Thursday, June 28. This merger is a first for both companies.
This marks the launch of the New York Times Everywhere, a new way the company is aiming to increase its users on third-party platforms. It is also the first time the company allows paid subscribers to access content from a New York Times platform.
"With the launch of NYT Everywhere, with Flipboard, we are continuing our effort to extend the user-experience across a variety of platforms to reach readers where they want to access our journalism," said Denise Warren, senior vice president and chief advertising officer of The New York Times Media Group, to sys-con.com. "We're excited to offer our subscribers the option of Flipboard's rich experience and also to bring our authoritative news, opinion and superior multimedia to a new audience of Flipboard users who may not yet be Times subscribers."
This is the first time Flipboard has allowed users to access exclusive content from a publisher within Flipboard. The experience was designed solely for the New York Times.
Once authentication is done by Flipboard, paid subscribers of The Times can access all content such as videos, entire articles, photo slideshows and blogs. The top news section of the app is free to all users.
"There are more and more people reading on mobile devices every day. And it's more important than ever that great content be discoverable, beautiful and sustainable on these devices," said Mike McCue, CEO of Flipboard. "With Flipboard we've tried to create a path to all three-where publishers can be found, articles and images easily paged through, advertising enjoyed and now subscriber models supported."
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