As Facebook, the world's most profitable social network continues its quest in finding ways to generate more revenue, the company has launched a beta ad service aimed at encouraging users to download new applications to their mobile devices.
The service is called "Mobile Ads for Apps". Software developers will pay Facebook for the right to advertise their mobile applications on a user's news feed, rather than just as a sponsored story.
The way it works is, when a user clicks the ad, they'll be sent directly to the App Store or Goggle Play, depending on whether they own an iPhone or an Android device, the user will be able to then download the app with a quick swipe.
Developers will have access to all of Facebook's data giving them the full capability to target users by age, gender, and whether or not their friends have downloaded the app, according to Facebook.
Mobile device owners will only be sent to the app store if they do not already have the app installed.
Ever since taking its chances and going public, Facebook is currently in a frantic state while trying to increase ad revenue and bring monetary momentum back to its shares. Facebook's shares have since plummeted to nearly half their IPO value in just over a month.
The social network is very aware of their struggle with users migrating from the desktop to mobile devices.
Mobile ad sales increased 32 percent in the second quarter, down from the 45 percent growth rate the previous quarter, according to Bloomberg.
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