Microsoft unleashed their new logo design for the company as they prepare to keep up with the evolution of technology.
Microsoft takes their lovely equilateral square grid and flattens it out. The company has used their original logo for over 25 years.
With the Windows 8 upgrade and others coming out later this year, Microsoft said it was a good time for an update.
The new logo, which incorporates a multicolored Windows symbol in addition to the "Microsoft" name in straightforward, lighter type, is intended to "signal the heritage but also signal the future - a newness and freshness," said Jeff Hansen, Microsoft's general manager of brand strategy.
Given all that, "we felt it was a good time to express the newness in the Microsoft logo as well," Hansen said.
For the first time, the company's logo will also include a symbol: In this case, a square formed by four multicolored square tiles - reminiscent of the company's multihued Windows logo in years past. (Ironically, Windows 8's new logo is now single-colored.)
The colors in the squares - blue, orange, green and yellow - are those long associated with Microsoft and from which the company's product brands draw.
The colors are also meant to convey "the diversity of our products and the diversity of people that we serve," Hansen said
Microsoft's first logo, used from 1975 to 1979, evokes its era, with its disco-y typeface. The multilined logo, with "Micro" on the first line and "Soft" on the second, reflects how co-founders Bill Gates and Paul Allen supposedly came up with the original company name "Micro-Soft" - something that reflected both "microcomputers" and "software."
The new logo will also be used on a new wave of TV commercials in the next few weeks and on the new products being released this fall and into the holiday season.
"The majority of the items that people see from the company - websites, marketing, communications - people will be seeing the new logo pretty quickly," Hansen said.
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