Lucky Charms cereal lovers who love the marshmallow charms of General Mills’ box of cereals, your prayers have finally been answered. The company has decided to create special boxes of marshmallow-only treats. However, there’s a catch — only 10 people will get to own this coveted boxes.
According to People, General Mills dropped the announcement on its Taste of General Mills blog stating that it is to release a limited edition marshmallow-only Lucky Charms boxes. But it is so limited that only 10 boxes will be made.
The company noted that they created these marshmallow-only boxes because of the "countless calls, emails, tweets, and Facebook posts" that they received from their customers who are begging for a cereal-free, marshmallow-only edition.
The classic marshmallow shapes have always been the best part of eating Lucky Charms cereals. Its sugary taste is what keeps kids and kids-at-heart look forward to eating breakfast.
Staying true to the cereal's name, General Mills launched a contest that will determine the luckiest 10 consumers who will get the chance to enjoy the marshmallow-only boxes.
Everyone is free to join the online sweepstakes. All they need to do is to share a selfie holding an imaginary box of the "magically-delicious marshmallows," according to ABC News.
The selfies or snaps should be shared on Facebook, Twitter or Instagram with the hashtag #Lucky10Sweestakes from today until Sunday.
"Lucky Charms is one of the most Instagrammed cereals and these platforms are the right place to ignite and connect to the passion we hear about," Associate Marketing Manager of Lucky Charms Amanda Hill wrote in the blog entry.
"We wanted to have a little fun and connect with our fans. It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us -- the marshmallows," Hill added.
In case you plan to join the contest but still aren't sure how to do so, E! News recommends watching the promotional video clip for the marshmallow-only boxes which features rapper Biz Markie.
Check it out below and good luck!
