For more than a decade, Nokia was once considered the world's most successful mobile phone manufacturer. According to Strand Reports, the company's products excelled in regions around the globe like Africa, South America, and a large part of Asia including India and China. Its products were so much embraced by the market that no other company can match its product ideas or even compete with it.
But a twist of fate happened when smartphones entered the lime light and created a big change in the phone manufacturing industry. By then, Nokia lost its edge. Through the years, the company also lost about 90 percent of its total market value and 64 percent of its stocks, as stated by Managing Essentials. Experts believe that all of these happened because of how poor the company's communication is with its market.
Communication problems are indeed the silent killers of most businesses. So to avoid it, here are some of the most important points to remember:
Establish a Clear Way to Communicate with Customers
Customers' ideas are important. It's an effective way to gather useful information which can be adapted for business growth and improvement. It's crucial to establish a way to make the business or organization reachable to the market. An entrepreneur can create a business email address, build ustomer support through business' online website and create a page or social media accounts.
Ask for Customers' Feedback
By asking feedback, one is able to know what his or her customers think of the products or services rendered. Negative feedback reveal information that is useful to pinpoint any problem that can possibly ruin the reputation of the business. By having a clearer view of the problem it also easier to do something about it and get it fixed.
Give Value to Your Customers
Expressing thankfulness towards customers would make them want to transact business even more. Entrepreneurs can show their gratitude by sending their customers personalized and customized messages. They can also send some useful information about the products and services that are related to everyday lifestyle. Running a special promotion for people who patronize the business products and services is also a good idea.
Businesses, no matter how big or small, are at risks of communication problems. Chron posted a quotation stated by Robert Kent, former dean of Harvard's Business School: "In business, communication is everything." That is why for a business to be productive and efficient, follow these tips to establish a healthy and effective communication with the business market.
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