Today, the world is awash in words and experts discovered that a "word only" business approach was not enough. And in order to get into minds nowadays, you also need a visual. But if the objective is owning a word in the mind, what is the role and function of a visual?
Visual Marketing is a retail strategy that takes full advantage of the aesthetics of a product with the determination to increase sales. While it can simultaneously increase brand loyalty if done well, it can also play a role in the look, feel and culture of a brand. Most importantly, it can lure customers in and close the sale, all based on the visual quality of your retail display.
In a normal conversation, visual senses play a major part in conveying and receiving of message. Hence, the most powerful way to convey your message to the audience is by using photos, motion graphics and videos when it comes to marketing online, Tech.Co noted. Video traffic is gradually becoming a more significant part of internet traffic and experts believe that, in the future, 90 percent of web traffic will be in video format. That's why you must integrate visual marketing concepts into your advertising efforts to make it more appealing to people.
In order for visual marketing to be successful, you must understand and have some knowledge on the basic marketing concepts. According to Reel Marketer, the three basic visual marketing concepts include: Photos as Infographics, Using Motion Graphics and Using Promotional Videos.
As an old adage says, "a picture is worth a thousand words," and when used in the proper way, photos can create an impact like no other medium of communication. And the best way to enhance the effect of any picture is to add text to it. Thus by using infographics, it can draw the attention of consumers in a way that complex information is conveyed clearly. But take note that all the facts or information you share through infographics must be properly verified as it would affect your brand's reputation.
The use of motion graphics, on the other hand, is the middle-ground between photos and videos. There are several advantages in using motion graphics and one notable benefit is that you get more creative freedom in making your videos. But the challenge in this concept is to make videos that are visually attractive with appealing audio and effective wording.
Using promotional video is by far the most powerful medium of visual marketing in all kinds of platforms. But learning how to make a promotional video is an art. So, you can make great marketing videos by following some guidelines such as being brief by making videos that are between three to four minutes in length, choosing the right words, and always choosing a theme for the video before creating it.
In promoting your content and brand, use social media like Pinterest, Facebook and Twitter and video-sharing websites such as YouTube. Along with the advancement of technology, several visual marketing concepts had to go through transformation. And by truly understanding the potential of social media, it can determine its effectiveness to reach customers while YouTube can optimize search engines. So, utilized it seamlessly and rest assured you'll get excellent results. For tips, click here.
For more visual marketing tips, check out Small Business Marketing Tools and Small Business Trends.
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