Microsoft chief marketing officer Chris Capossela hinted that they will blow the market soon with their "Surface Phone."
For the past months, rumors have been swirling around the possible release of a new high-end smartphone that could seriously compete against iPhone, but it still didn't transpire until now. However, in a recent interview, Capossela hinted out about the development of their latest "Surface Phone," Business Insider reported.
Microsoft is currently developing a potential "Surface Phone," Capossela hinted. He said that they are still developing a "breakthrough" phone to make gadget lovers "pause before they buy their 17th iPhone." He didn't disclose any further details about the new smart phone but promised it will be the "spiritual equivalent" of the Surface tablet.
After he hinted about the Microsoft's smartphone, speculations surfaced that the launching of the "Surface Phone" might be by the mid of 2016.
During the interview at the Windows Weekly podcast, Capossela also revealed that the company underestimated the demand for Xbox One Elite Controller, as per Forbes.
He said that although the price was too high for the Elite Controllers, Capossela said that after some evaluation they found out that they needed to make more controllers to meet the consumers' demand.
"Here's the product we totally underestimated. If I could have built 10 times the number I built, I would have," he explained. We got that feedback at E3 that it was awesome, but maybe the price was a little too high, and so that influenced how many we produced."
He said he visited major retailers like GameStop, Best Buy and Microsoft Stores and discovered that many consumers are still looking for the controllers.
Capossela also took the time to acknowledge the Windows Upgrade that angers users. He said that encouraging users to upgrade to Windows 10 could be challenging as it is impossible to ask everyone to upgrade without "angering" some individuals. But he said, Microsoft just wants the users to be safe and they feel like it's there responsibility to keep everyone safe and secure.
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