Twitter is now watching the backs of its key executives as they leave the company. The social media platform has been struggling with its user growth and has now caused its key managers to depart.
When Jack Dorsey began his career in Twitter, he started his tenure with company layoffs and personnel revamps. It turns out, his move last year was just the beginning. The current overhaul in the company is tapping the top management.
Dorsey has announced that the social network has been struggling to increase its profitability and growth in its user base. His plan to revive the company's growth has started with the removal of four key managers.
Twitter CEO Jack Dorsey tweeted out late Sunday that senior vice president of engineering Alex Roetter, vice president of global media Katie Jacobs, product head Kevin Weil and HR head Brian "Skip" Schipper are now leaving the company. His tweet confirmed the exit of the four along with a detailed statement that praised their contributions to the company, citing positive reasons despite negative rumors that he calls "inaccurate press rumours".
All four will be taking some well-deserved time off. I'm personally grateful to each of them for everything they've contributed to Twitter and our purpose in the world.
The major shakeup at the social network did not hinder Dorsey from praising Roetter and Weil, with five Twitter years under their belt that helped the company gain a revenue of over $2 Billion. He also praised Stanton with operations expansion and Schipper's global recruitment functions.
A new appointment for the chief marketing officer and also names of new members for the board of directors will be announced soon.
Dorsey, who is also Twitter's co-founder, stepped in as interim CEO as a replacement for Dick Costolo. To attract more users, Twitter has introduced multiple features as well as planning to go beyond the 140-limit tweet.