Previously, it was reported that McDonald's was about to release its financial report for the fourth quarter which would show that CEO Steve Easterbrook's all-day breakfast lifted its pain points for the past several years.
Now, the fast food giant's stocks (MCD) is now 22 times profitable which is a sizable amount to the S&P 500.
McDonald's has, what financial and market analysts call, "McComeback".
The company still has to round up the struggle which mainly focuses on its core menu but Easterbrook has done his job, which is just the first of many, in lifting the business' pain points. The fast food chain has been trying to keep up with consumer's taste and demand for health and wellness with food products.
What Easterbrook did was to pay attention to local, affordable and accessible food which is also a way of minimizing expenses. At the same time, he opened up the company to the mobile-app world.
Sounds like good news for the fourth quarter of 2015 but McDonald's still has a long way to go. The financial report that was presented through its global sales gains has showed a positive tone but that positivity is nowhere near what it was thought to be, as reports claim.
If consumers are still keen on investing on McDonald's, whether through its products or through its stocks, then hopefully 2016's development plans should entice you to wait and see if McDonald's and Easterbrook can live up to the expectations.
McDonald's has already launched the McPick 2 value meal this month in order to compete with Burger King and Wendy's. Easterbrook has noted that consumers have responded positively to this launch. In the future, consumers may be seeing a less-bloated menu to focus more on its premium burgers and more advertising from the company especially during the Summer Olympics.
