Facebookhas been slowly investing on its mobile app focus this 2016. The company has already started to push livestreaming for iPhone users which has turned analyst's head from thinking that Facebook is just a social media company into thinking that it has become the King of Mobility.
The company has multiple features that rakes in earnings, starting with an advertising network that dominates mobile advertising to third-party investments such as Instagram and WhatsApp.
The December 2015 quarterly earnings reported that Facebook has amassed $1.56 billion with 54 cents per share or a $5.84 billion revenue. It has doubled since 2014.
With more and more consumers purchasing mobile phones and other companies have started to move in on the mobile industry, it is not strange to see Facebook cashing in on the same table.
Facebookhas focused its last two years on the mobile application of the brand which placed 80% of its advertising revenue from mobile ads. If in 201, Facebook was all about monetizing its social network, 2015 was all about monetizing WhatsApp.
Analysts have forecasted that Facebook will start to put its fingers in different pies when it comes to mobile phones. Reports have indicated that users may have a smartphone on hand and use it to search things online and take pictures but consumers have spent most of their time during the day on Facebook and its connected applications.
Forty-two out of 51 analysts have forecasted that Facebook stocks would be a better investment.
What has the market learned from Facebook over-all? It learned that Facebook has the ability to crush negative expectations with its stocks soaring.
It is unsure how Facebook will monetize WhatsApp and its features but for now, users will just have to tinker with the live-streaming feature it is rolling out nationwide for iPhone users.
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