Google and Apple are at it again and their latest battle boils down to stocks. The two companies are continuing to cement their hold in the mobile industry.
Google started off as a web search company, monetizing their content in advertisements. Apple started with their technological devices that eventually built today's modern smart phone. Right now, the common thing between the two companies are their fight towards mobile evolution.
Google recently has rebranded its name to Alphabet and this welcome change gave rise to the very positive accounts in Wall Street where mobile searches has driven the increase in revenue. Mobile advertising has increased monetization. While this is all happening, it is reported that Alphabet's stock rose up over 12% from July of last year and if it continues to be successful, Alphabet can surpass Apple in the race. Alphabet will be valued at $570 billion while Apple will have $535 billion.
Apple may seethed when Google created the Android but in 2008 the company's stocks made its business on the hardware being sold. Apple was busy racing sales for its iPad, MacBooks and iPhones and it continues to do so. While on the other side, Google, at that time, was busy making other modern technological developments and advancements such as Google Glass, driverless cars, and many more.
The fight in the market is simple. It means the two companies see potential in the mobile industry which is why both companies are busy fighting for its place in the stock market. Google (or Alphabet) is currently busy focusing on virtual reality, Apple is readying itself for the release of its latest iPhones and Apple Store. Reports have shown that right now, Alphabet has the lead in the race to mobile evolution which might ultimately mean that they will grab the title from Apple as the world's most valuable company.
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