Facebook's Mobile Ads are now poised at $13 Billion which makes it the social media platform's most grown business from nothing to billions in just a few years.
Recently, stocks have soared for Facebook since it has maximized its focus on its mobile department. Back then, Facebook mogul Mark Zuckerberg didn't focus on its mobile business a long time ago even during a time when mobile apps and social media had become the rage. Let's take a trip down memory lane when in February 2012 Facebook's Mobile Ad revenue started at $0 and gradually increased in the last quarter of 2015 to $13.2 Billion. Two years ago, the advertising revenue started at 3% it climbed steadily and healthily and made it to 80% which makes it a booming business.
Facebook's execution on this venture is the biggest earning business out of all its pies which occupies 75% of the company's earnings compared to its desktop ads and business feeds.
Facebook's total revenue over-all is now at $17.9 Billion but that doesn't stop the company from diversifying. It has acquired WhatsApp and Instagram, and also expanded its Facebook brand to its Messenger application. It also risked venturing into Virtual Reality with Oculus. Oculus has been steadily competing with Google's VR products.
Mobile advertising seems like a normal thing to do for businesses engaged in smart phone technology but if they're as smart as Facebook, businesses can successfully earn billions in monetizing ads.
It's continued success makes it a valuable investment and a billion-dollar stock opportunity. What's known for sure is that Facebook is not stopping since WhatsApp has officially reached 1 Billion users. Zuckerberg has his eyes set on conducting transaction based services with WhatsApp which makes monetization on mobile ads a popular edge for the company, as reports have recently indicated.
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