When advertisers pay big bucks during the Super Bowl to grab a time slot since it's a must-see event for all advertisers and businesses, they should get their money's worth - unless they're the worst ads of the year. The Super Bowl 50 puts all ads on the spot since it's the Big 50 of football. We already know what the best ads are. The question is, what are the worst ads?
Saving us the trouble, the commercials shown during the NFL Super Bowl this year were measured by a standard form of survey - The USA Today Super Bowl Ad Meter did the job. The Ad Meter is an annual survey taken by USA Today that measures television commercials in a live poll during the telecast of the NFL Super Bowl. The survey, which started in 1989, uses a live response on a zero-to-ten scale (zero being the worst, ten the best) of focus groups around the country. For this year, these are the ads that took the bottom 5 worst commercials during the Super Bowl according to the 28th Ad Meter Survey:
- Squarespace's ad titled “Successes” scored a 3.55, getting the fifth to the last spot with Key and Peele doing a comedy sketch. Apparently, not everybody found it funny.
- OIC is Different, “Envy” scored a 3.45 with a man envious of another man's bowel movement. Call it "poop-envy".
- Persil ProClean, “The Professional” got a 3.32. Because the world needs a stain-fighting super hero.
- Valeant, took the last two spots in the barrel with "Xifaxan" where you see the anthromorphized antsy "Gut Guy", sadly with a score of 3.29, and “Jublia” for showing its best foot forward and unfortunately scoring a 3.22 - taking the last place.
Do you think these ads deserve the last 5 places? Let us know in the comments section.
