Mattel made a comeback by revealing Thingmaker, a product making its way into 3D printing. Thingmaker also known as Creepy Crawlers, will allow users to use it as a printer and design their own toys at home.
The world's largest toy maker was announced by Mattel at the New York Toy Fair embracing the 3D printer a still-evolving technology.
Mattel debuted Thingmaker back in the 1960's when 3D printing was decades away, and it was used as a primitive device that allowed kids to create their own miniature toys and action figures.
Today Mattel is about to resurrect a new reboot system of the Thingmaker, a family friendly 21st century 3D printer and is now available for preorder on Amazon for $299.
Mattel is supporting a manufacturing process to a toy industry that might involve risks and rewards. A computerized machinery in 3D printing works by layering out materials to produce three-dimensional objects.
Mattel and another rival company's use of the technology are making them move quickly, allowing competitors to build fast prototypes, and on the retail side to give consumers the option with more customized technology.
If the technology's progress gets too overwhelmingly aggressive, people may end up making their own toys and figures at home.
On behalf of Mattel's credibility, it managed to make wise choices for the achievement of constructing the Thingmaker 3D printer.
The company's partnership with software firm Autodesk, gave them the opportunity on building an app that gives commands to the printer. It enables the app to pick colors for the objects, and it comes with a print time that runs separate work to print each batch of colors.
Creative director at Autodesk, Dan Pressman says, "All the physical behaviors are as it would be when it was actually printed out, so you can get an idea for how it is going to mechanically move and what the limits of all the joints and sockets that you create are,"
The app is compatible with both iOS and Android devices, and it doesn't just work with Mattel's printer, but if a consumer has their own 3D printer at home already, it is applicable to send commands to that device as well.
