Facebook is gradually about to pace up its news feed to an Instant Articles format starting on April 12th.
Today the company announced the format will enable publishers to create articles. A coincidental move relating to an upcoming F8 developer conference is more likely to exert pressure to publishers to use the format in publishing their stories while taking the advantage of not losing readers to come in to view.
The articles are loaded through the format into the Facebook app, move a lot quicker than traditional links where most of the codes are stripped off and fetching the stories early when it's approached in the News Feed.
Selling ads inside the stories gives the opportunity for publishers to earn money either by doing it on their own or allowing Facebook's assist in exchange for a 30% cut of the revenue.
When the format was introduced last year to Facebook, tipped off an alarm causing other giant tech revenues to step in, such as Apple and Google where there now following the same plan to build their own formats.
Product manager for Instant Articles Josh Roberts says, "Our goal is to make this work whether you're BuzzFeed and the New York Times or you're a local newspaper or a small blog,"
A small number of publishers has grown into the use of the format and still including hundreds of more such as Vox Media and other platforms.
Josh Roberts assures that Instant Articles initial response has been well received, offering user's usage of the format more ability to click and share articles. That being said, the articles are likely to appear on a user's News Feed adding more traffic to a publisher's site.
Some publishers showed concerns that Facebook might take a percentage of all the tax income generating through Instant Articles. But Facebook assured that would go against this process of just creating as much "lively" articles as possible.
Producing more Instant Articles shows more better news insight, while a built-in business ad Facebook help create is, hence highly profitable.
Robert says, "The bottom line is that if this doesn't work for publishers, it doesn't work, and we know that," adding that, "We're committed to being a good partner here."
