Google has found a way to build a search engine that offers exclusive content to its query results. Enabling advertisers to increase the value to connect with similar tastes to consumers, where the content transfers to Google's cloud servers directly.
Google Posts engine started testing its invite-only tool last year, where it offered 2016 US presidential candidate the ability to write, transfer and post content straight to the Web with no need to introduce to a Web site. By uploading a content will gradually be pointed out into the search engine query results to be served, where an extension of an olive branch comes across to serve small business and celebrities.
The ads comes in an appearance of a card like similar to Google's mobile search app, without pointing out sites from the Web is unnecessary, meaning that the crawler on Microsoft Bing will not point out the content and shows up on Bing or any other network partners, allowing Google post to be exclusive to partnering sites.
Search Expert, Mike Blumenthal said, "Currently the posts are not indexed, so they would not be visible to Bing, whether that is a function of the test and wanting to make it less visible or a product feature, we do not know."
Blumenthal claimed that the posts will appear in an instant live with no delays, indicating that Google doesn't need to crawl for content to show up in a query result.
In addition Blumenthal says, "It looks like an elegant, simple SMB product that could be easily understood by small business and easily monetized," also saying, "Maybe they are figuring that these businesses could not say or do anything more stupid than the current crop of presidential candidates, If that is the case, then they underestimate the power of greed and ill advised self interest of which many businesses are capable."
