Yahoo is struggling and is about to change hands but Marissa Mayer, its current CEO, is fighting to keep her post.
With increasing pressure from investors and a looming proxy fight, Mayer is promising shareholders of the internet search giant to do the best for the company.
The Sunnyvale, California-based firm is in the process of reviewing its alternatives on whether to separate its core business from the Alibaba Group Holding Ltd.
The options include its acquisition by a strategic purchaser of private equity, together with a well-known reverse spin to divide the operations of the company's core Web from its Chinese holdings.
"I certainly hope the strategic alternative has a place for me," stated Marissa Mayer. "But that said, we'll obviously honor our commitments to our shareholders," she added.
But Yahoo is manifesting a dual personality lately. For one, the internet search giant has suffered setbacks that it is not up for sale. There are scores of possible bidders all intent in picking up some of its parts or all of the company at low prices.
On the other hand, some of its elements are attempting to initiate yet another strategic plan to turn the company around ignoring the fact that a company auction is now in process.
These two personalities of the company were manifested on Thursday which only proved that two could not really exist side by side: two new members from different backgrounds were appointed to the board.
Yahoo appointed Eric K. Brandt and Catherine J. Friedman to its board of directors. Brandt is a former chief financial officer of Broadcom, a chip manufacturer, while Friedman is a former Morgan Stanley investment banker.
The two will replace Charles R Schwab, a brokerage firm founder and Max Levchin, a tech entrepreneur. They both resigned their position in recent months.
