Google is releasing Google Analytics 360 Suites for enterprise marketers that will provide data and marketing products while enabling them to collect and respond a traffic of content data and ads reaching their sites concerning consumers.
The suit builds on several features into a single solution for marketers that Google had previously offered, such as Google Analytics Premium that was already offered by Google long ago, where now the paid version offers marketers more upgrades of its Analytics tool and allowing them to access more data, and it includes advancement in modeling and testing tools.
Back in 2014, Google acquired Adometry which is now called Attribution 360, as a vendor for retailers to help them analyze marketing channels that led consumers to click and purchase. Google aims to provide marketers a substantial tool by bringing all of this features together.
Google's vice president of analytics display and video products Paul Muret stated in a blog post, "Several years ago Google engineers set out to simplify marketing analytics in the same way we simplified web search with Google.com. With infrastructure that allows us to handle billions and billions of daily search queries, generating answers before users even finish typing, we set out to give enterprise marketers the same utility."
Where Google senior director of product management Babak Pahlavan explains that their goal is to offer marketers with a set of new suits that will allow them to work more productively in a world of multi-screen. Marketers in big companies today sometimes depend their marketing effort based on what they've known during the desktop era.
Pahlavan said, "But this is about understanding the customer journey all the way to conversion,"
The features are well integrated together that consist of six distinct application, where the purpose of the service is to allow marketers to get involved with users and give advertisers a better understanding to their customers.
