Kendall Jenner's recent comment about Instagram says a lot: "Don't fix something that isn't broken." The social media's desire to change the organization of its content has earned sharp criticisms, not only from Kendall but her sister Kylie and many others as well.
With its new algorithm, the California-based company will no longer have its list posted in chronological order. Instead, the social network will prioritize posts it assumes users will want to see first.
But those who disagree look at this change as an attempt by the social media giant to intrude with users' feeds and classify their content. Among those adversely affected by the change are celebrities such as Kendall and Kylie who are now spearheading the cry to return to the former system.
Kendall, with her 52.6 million followers, has a right to speak her mind. Her sister Kylie tweeted: "This whole Instagram update is just so down the line you'll have to pay Instagram to be at the top of the feed."
Other users were thrown into a state of panic because of the change thinking that Instagram has switched to an algorithmic timeline this week. They were asked by the social media company to turn on their notifications to be sure that they don't miss any posts from the people they were following.
A report from Vanity Fair said that a user launched a change.org petition against the modification as a reaction to Instagram's move. But the sharp backlash may be unwarranted since the change will not be implemented by the company in the near future.
To allay the fears of its users, the social media giant used its rival, Twitter to say that the modification in the timeline is not arriving yet.
"We're listening and we assure you nothing is changing with your feed right now," said Instagram on its official Twitter page. "We promise to let you know when changes roll out broadly," the tweet added.
