Twitter is to invest in China despite the rising scrutiny and possible business hurdles. Even though Twitter was banned many years ago since 2009, Twitter still aimed on expanding their horizons in the region.
A former post from USA Today revealed, "Twitter isn't the only major Silicon Valley tech company pressing for greater opportunity in China despite being banned there. Facebook is courting Chinese advertisers and Google is pursuing developers.
To prove the move initiated by Twitter, it has made changes in its management system. Twitter has hired a new help that will soon transform the business dealings and presence of Twitter in China. The newly recruited business chief in China is Kathy Chen, who has joined Twitter as its new managing director.
Meanwhile, even though Mainland Chinese users would not be given the freedom to access Twitter's services, the China-based companies with global ambitions use Facebook and Twitter ads to reach customers outside China, which is one of the major routes for Twitter.
Also, "As a global platform, we are already engaged with advertisers, content providers and influencers across Greater China to help them reach audiences around the world. Chen should help the company create more value for these parties in Hong Kong and Taiwan, as well as Mainland China," Twitter said in a statement.
Also, this is not the only business strategy and innovations that Twitter has in stored for the company. It has even improved its emojis to further support the business sectors, as noted in a separate post from Jobs & Hire.
At the same time, Twitter's vice-president for Asia-Pacific, Latin America and Emerging Markets Shailesh Rao added on to state, "Because of the success we've seen, we want to expand the investment we're making in (the region), Kathy Chen will be responsible for developing the strategy and running the business."
