Apple is a company that focuses not only on selling gadgets but also on selling computer hardware and providing Internet-related services.
However, CEO Tim Cook has hinted that the giant tech company will move in a different direction this year as it starts to put more emphasis on online services, including iCloud, iMessage, and Apple Music.
While this might look like it's a great plan, Apple is faced with one serious problem: the company is not faring well in the online services, and the reason for this, according to analyst Ben Thompson at Stratechery, is that the company was not organized in the right way and that they haven't obtained DropBox yet.
Thompson said:
"I believe that one of the best ways to solve this problem is for Apple to simply purchase Dropbox, a once superhot startup sporting massive growth that's since cooled down a bit, but still one of the most consumer-friendly cloud-storage systems out there."
It can be recalled that Dropbox previously turned down Apple's offer in 2009; however, this year could be an even more opportune time for Apple to take the shots.
In terms of organization, Thompson noted that Drew Houston, CEO at Dropbox, could fill a role that could focus on online services.
"Buying Dropbox would be a very easy way to add a second bottom line to the company. It's believed to have booked $400 million in revenue in 2014. It has its own engineering schedule. It has customers who don't use Apple products. If Apple were to buy Dropbox, it could slowly start to transition its services business into its own quasi-independent subsidiary," Business Insider reports.
Purchasing Dropbox would be considered to Apple's biggest purchase ever; however, it would be a win for both companies as one serves as a complement to the other.
At present, Dropbox has over 1,200 employees. It is interesting to note that many of these employees are from Google.
