Jessica Alba's Honest Company is facing one of the strongest business predicament. Notions of the company not being honest at all escalated when Jessica Alba's Honest Company was sued over the issues surrounding Organic Infant Formula.
ABC news reports, "Jessica Alba's The Honest Company has been hit with another lawsuit that criticizes the brand's claim and the non-profit, politically active group Organic Consumers Association filed a lawsuit earlier this month with the Los Angeles Superior Court alleging that Honest violates the Organic Food Production Act of 1990 and the California Organic Products Act of 2003 by claiming its Premium Infant Formula is organic."
The California Organic Products Act points to a list of certain non-agricultural substances that can be included in products sold as organic, as adopted by the United States Secretary of Agriculture in Section 6517 of the U.S. Code based on a proposed list from the National Organic Standards Board, but the lawsuit alleges 11 ingredients in Honest's Premium Infant Formula aren't included on that national list, reports the same post.
Moreover, "The Honest Co. is falsely representing its Premium Infant Formula as 'organic' even though this product contains 11 synthetic substances prohibited under federal law in organic products," Katherine Paul, associate director of the Organic Consumers Association, told ABC News. "This is unacceptable."
On a different note, Jobs & Hire formerly reported that how Jessica Alba formed her company and propelled it to greatness. The report added on to note that Jessica Alba co-established the Honest Company, which is a eco-friendly company that promotes baby product brand that use natural materials.
With the claims and litigations thrown their way, a statement from The Honest Company read, "Our Organic Infant Formula is cleared by the Food and Drug Administration and meets all safety and nutritional standards. It is also certified USDA Organic by an independent third party, in strict accordance with the National Organic Program. We are confident this lawsuit will be dismissed."
