Recent Yahoo sale news has revealed that the company has already started to streamline its content by shuttering and consolidating verticals. The tech giant is planning to expand its live video as well.
Adweek reported that Yahoo has announced its plan to streamline its content. This is the company's effort to "double down" on fewer content verticals, expand live videos as well as flaunt its tech and data capabilities to advertisers.
Yahoo is currently focusing on four core content verticals: news, lifestyle, sports and finance. CEO Marissa Mayer already mentioned these streamlined hubs at the company's February earnings call.
CRO Lisa Utzschneider has also revealed that the company's offerings are now "more simplified." This will allow Yahoo to keep "growing and innovating in these areas and not just narrowing."
"We're just getting more focused in those content areas of priority and investing in those areas," Utzschneider noted. "And I think we're getting better as a company in deprioritizing areas that don't make sense for our users and not investing there."
Video advertising has risen to become one of the fastest-growing areas of the business. It was said that users consumed 55 percent more videos and spent an average of 85 percent more time with the content.
The CRO added that Yahoo has "doubled down" on adtech. The company has acquired platforms such as BrightRoll, Gemini and Flurry. "We're seeing that shift; we're investing in the shift," she said.
"We're so focused on ensuring that we're delivering our users the best content experiences and to keep them engaged and coming back for more. And we're also really focused on continuing to strengthen our partnerships with our advertisers and agencies."
According to the New York Post, Yahoo financial chief Ken Goldman is on the "witch hunt" for lavish spending. An executive assistant to Yahoo News Editor-in-Chief Megan Liberman was recently fired for charging her personal expenses to the company.
