Another Mandatory Change to My Facebook Account!? Graph Search Coming Soon

That's right, folks. Back in January, Facebook introduced a new search engine called Graph Search to millions of users in beta form. The users who have tried this new function have given feedback, and Facebook has greatly improved it since then. On Monday July 8, Facebook has announced that Graph Search is ready to be implemented to every Facebook account that uses "U.S. English."

The Graph Search function will help every user find specific content on Facebook. Using everything that the user shared, touched, and "Liked," Graph Search can help users discover which friends like a particular band or friends that have been to a certain place. So, for example, if you search for "photos of Athens, Greece," you can find photos from your friends that have been to Athens as well as public photos.

During a press event on January 15th, Facebook CEO Mark Zuckerberg stated the following about the new feature: "We look at this as the third main pillar in our business up to this point. We have Newsfeed, for connecting with the people around you. We have Timeline, which tells us the history of the people around you. And now we have Graph Search, which will tie everything together and answer questions directly, in real time."

Some companies like T-Mobile, Telco Telenor, and Glassdoor will use this new feature to effectively reach the proper clients. If they wish to reply to millions of fans or link job seekers with opportunities at organizations, then they can do it with Graph Search.

Some criticism has been offered at the new feature. TechCrunch's Sara Perez notes that Facebook will have to have more data if it intends to compete with the Google search engine. Currently, Graph Search is dependent upon the users' willingness to feed into Facebook and share with friends, friends of friends, or the general public. "Unfortunately," said Perez, "Facebook's 'like' data is not exactly the same thing as a list of recommendations, especially when it comes to the businesses that have established a presence on the site." Some pages receive likes for the sake of a promotion or contest, and users may recommend something that may not have an established Facebook page.

The new feature will be available to every "U.S. English" user during the next few weeks.

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