The iPhone has always been Apple's Life saver when market situations are unstable. The product has remained the company's principal source of revenue in the past but this year, the circumstances have changed.
Apple sales on the iPhone have gone down for the past two quarters and it is expected to even go lower in the third quarter. Third quarter volume is down to 44.8 million, much lower than $48.04 million, last year's output for the same quarterly period.
Analysts have estimated Apple earnings this quarter were down to $1.65 per share from a sales volume of $46.9 billion, reduced from the $1.96 earnings per share from a volume of $51. 5 billion, figures for the same period last year.
Analysts are keen on watching at the sales volume of Apple's products, iPhone 7 and iPhone 8, on how these products can stave off the continuous rout of the company's revenues. Other products like smart watches are being eyed as possible sources of income for the company.
Dan Ives, the company's senior vice-president for finance and corporate development recently asked ""Can iPhone 7 be the hero to rescue Apple from the fallout that we've seen from the iPhone 6S?"
Industry estimates predicts that practically no contributions from Apple 7 sales will be reflected on the coming Apple's quarterly earnings report. The company, however, is hoping to benefit from the downward trend of competitor Samsung's phone sales which is a welcome situation for the entry of its new products into the market.
The competitive interplay of Samsung and Apple products in the market makes the market less predictable and analysts always keep a tab on any development on that regard. In terms of market share, Apple's iPhone registered a slight increase this year, garnering 43.5% compared to 43.3% last year.
In the smart watch market, Apple leads the way with its excellent products like Apple Watch but competition is not far behind.
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