Despite the massive wave of publicity and influx of more 'Pokemon Go' players, the game has yet to make a noteworthy change to Nintendo's earnings for the year, which could be attributed to various factors.
According to BBC, the global success of the game released earlier this year was only able to do a little, considering the fact that 'Pokemon Go' is developed and distributed by Niantic, a US-based spinoff of Google. Although it is true that the game had an estimated income of $600 million and is dubbed as one of the fastest mobile game to hit such revenue as per App Annie, Nintendo would only get around 19 percent cut of the total revenue.
Another factor is the growing strength of the Japanese yen against the US dollar. In a separate report made by Quartz, there was a 14 percent strength gain for the Japanese yen, resulting in the quarter's operating loss of around ¥812 million.
However, hope is not at all lost to the Japanese game maker. Nintendo reported for the first time that it earned a total of ¥12 billion or $115 million from licensing fees for the second quarter. Despite the two factors indicated above dampening the progress, the revenue still isn't something to laugh on.
'Pokemon Go's popularity transcends that of the mobile devices from which it is played, such as iOS and Android phones, as Nintendo's hardware sales went up. When we take the hype for the upcoming launch of 'Pokemon Sun' and 'Moon' this coming November, it also fuels the hopes of recovery.
The newest handheld/ home console hybrid named Nintendo Switch may restart growth as it is to be officially introduced by March 2017. Nintendo aims to revolutionize the gaming and entertainment industry one step at a time, with 'Pokemon Go' serving as a beacon of hope.
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