Celebrity-focused tabloids and magazines and their websites saw an increase in sales after the Duchess of Cambridge Kate Middleton gave birth to her first child with Prince William. The two who married last year are always getting a lot of media attention but it seems that the royal baby Prince George is the star of the season. Weeks after the birth, the coverage hasn't lost steam to the delight of many UK and US magazines.
The sale surge was not only because of the coverage of the birth of the royal couple's first child but various celebrity-focused magazines were able to branch out to Kate Middleton's breastfeeding plans to their first week in their home with the baby to the paternity leave taken by the prince.
People's special issue features s a cover photo of the Duke and Duchess of Cambridge leaving the hospital with the baby in tow. Reports say it is the magazine's best selling issue for 2013 so far. It followed up the issue with another one that focuses on Prince William and Kate Middleton. The issue sold an impressive number of copies as well, reports say. It won't end there though because since the special issue sold millions of copies, there are now plans underway for People magazine to release the official photos of Prince George.
The spike was not just seen in the sales though because traffic also reached record numbers. Interestingly enough, serious news agencies like the BBC also got a spike from covering the birth of the newest heir to the British throne. Many criticized the BBC's TV coverage of the birth last month though but the BBC said in a statement, "We know from our audience figures that our coverage of the royal baby has been extremely popular - Monday was the biggest global day and second biggest UK day ever for BBC News online with 19.4m unique browsers globally and 10.8m from the UK. We are satisfied that our audiences had both the best coverage of a major historical event - the birth of a new heir to the throne - as well as options to view other news across BBC output as a whole. Weekly celebrity magazines feel similarly, clearly. The only difference is that those publications plan to keep up the intensity of coverage for many months to come."
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